Websites, search, AI visibility and custom tools.
An independent studio that codes, optimises and automates. For SMBs and brands, across France, Europe and North America.
What I do.
From the website to AI visibility, through the interactive tools in between. A single point of contact, from strategy to code.
/01 SEO & AI Visibility - GEO
Rank well on Google and get quoted by ChatGPT, Perplexity and Google AI Mode. Classic SEO and AI visibility: two complementary expertises, at the core of Frenchsquid.
/02 Custom tools & plugins
Simulators, quote generators, calculators and plugins that very few agencies can build.
/03 Showcase website
A professional, captivating online presence tailored to your brand.
/04 Online store
Turn your site into a high-performing, secure online store.
/05 SEO
Improve your site visibility and ranking with advanced SEO techniques.
/06 Marketing
Boost your traffic, engagement and conversions.
/07 Marketing automation
Save time and stay visible without spending your days on it.
/08 Webmastering
Performance and security with expert technical management.
/09 Design & graphics
A strong, consistent visual identity for your brand.
What is GEO?
GEO (Generative Engine Optimization) is the practice of structuring a website so that it gets cited inside the answers generated by AI engines: ChatGPT, Perplexity, Google AI Mode, Mistral Le Chat and Bing Copilot. Where SEO targets a position in a list of links, GEO targets a direct citation inside the generated answer itself, before any user clicks.
Ranking well on Google remains essential. But search engines now place AI-generated answers at the top of results pages. A site that AI engines cannot read, parse and cite loses a growing share of qualified traffic. GEO structures content into citable passages, strengthens authority signals, and optimises pages so an AI can extract and attribute information accurately.
A few markers. Nearly a billion people already use generative AI tools. In an AI answer, only a handful of sources are cited, against dozens of links on a classic results page. And five engines concentrate most of the usage: ChatGPT, Perplexity, Google AI Mode, Mistral Le Chat and Bing Copilot.
Frenchsquid offers GEO audits, citability optimisation, and an online diagnostic tool: score-geo.fr. To go further, read the article What is GEO?
Your free SEO & GEO audit.
Score GEO analyses your site and gives you a clear diagnostic of your visibility on Google and in AI engines (ChatGPT, Perplexity, Google AI Mode), with the priority actions to improve. In minutes, for free.
Run my free audit ↗Industries.
The sectors already served. Open to all others.
Building and housing
- Renovation and construction
- Asbestos removal and demolition
- Building expert witness
- Tiling and screed
- Insurance claims
- Architecture
- Signage
Industry, energy, services
- Pest control (3D)
- Energy and photovoltaics
- Industrial packaging
- Sports car rental
Retail and e-commerce
- Online stores and distribution
- Perfumery and cosmetics
- Fashion and apparel
- Food and confectionery
- Collector seeds
Health and wellness
- Cosmetic surgery
- Osteopathy
- Hypnotherapy and sophrology
Tourism, culture, sport
- Tourism and travel
- Restaurants and bars
- Ice sports (hockey, figure skating)
- Music, theatre and culture
- Events and styling
Finance, consulting, institutions
- Finance, audit and consulting
- Estate and succession planning
- Regulatory compliance
- Casting and photography
- Schools and colleges
Custom tools.
Interactive tools designed and built end to end. The heart of the Frenchsquid craft.
Our own tool, live: a conversational form, one question at a time, with an optional voice mode (questions are read aloud, you answer by speaking). You describe your project and leave with a structured brief and an instant budget estimate. Try it.
The simulator that audits a site's visibility on Google and AI engines, computes a score and lists the priority actions to improve.
A layout configurator for drainage networks: from each manhole's dimensions, it picks the right components, computes the quantities and automatically generates a costed quote, part by part.
The client enters their address, roof area and consumption; the tool estimates, in three minutes, the capacity to install, the output, the yearly savings and the return on investment.
You draw your car park on a satellite map and the tool computes the capacity, output, savings, the 25-year return on investment and compliance with the APER solar law.
An online asbestos-removal quote generator: the client describes the job and gets an instant costed estimate, ready to send.
Custom analytics dashboards that track each visitor's behaviour: you see everything they do on the site, their actions and their journey, brought together in clear daily, weekly and monthly views.
A multi-team business game: the host creates the teams, which run a company over several quarters with profit-and-loss accounts and KPIs computed live.
A mobile app (Android and iOS) to follow figure skating and hockey news and listen to Ice Radio live.
And what we can also build for you. If you can picture it, we can code it.
Featured work.
A selection. Demanding clients, in France, the UK, Luxembourg and the United States.
See all work ↗The toolbox.
The glossary.
Click a term in the sections above (SEO, GEO, Schema, WordPress...) to understand what it is, what it's for, and what changes when it's done well or badly.
SEO - Search Engine Optimization
What it is: the set of techniques that help a site appear in Google results without advertising.
What it's for: attract qualified, free traffic over time.
Done well or badly: done well, it brings steady visitors for years; done badly, the site stays invisible despite a nice design and depends on paid ads.
GEO - Generative Engine Optimization
What it is: optimising a site to be cited by AI engines (ChatGPT, Perplexity, Google AI Mode, Mistral, Bing Copilot).
What it's for: to exist in AI-generated answers, the new gateway to your business.
Done well or badly: done well, your brand is cited as a reference; done badly, you are absent from AI answers even when you rank well on Google.
Schema.org - Structured data
What it is: markup that describes a page's content to machines (who you are, your services, your pages).
What it's for: help Google and AI understand your site precisely.
Done well or badly: done well, it triggers rich results and helps AI cite you; missing, engines misread the page and skip it.
Core Web Vitals
What it is: Google's metrics for a page's speed, responsiveness and visual stability.
What it's for: ensure a fast, pleasant experience, a Google ranking factor.
Done well or badly: done well, the site loads fast and keeps visitors; done badly, pages lag, visitors leave and rankings drop.
WordPress
What it is: the world's most used content management system (CMS) for building sites.
What it's for: build a flexible, scalable, easy-to-update site.
Done well or badly: done well, the site is fast, secure and maintainable; done badly (too many plugins, no updates), it becomes slow and vulnerable.
WooCommerce
What it is: WordPress's e-commerce plugin for selling online.
What it's for: manage products, payments, orders and shipping on your own site.
Done well or badly: done well, the store converts and stays fast; done badly, checkout is slow and carts are abandoned.
Google Ads
What it is: Google's advertising platform (Search, Display, Shopping).
What it's for: get immediate visibility and targeted traffic, paying per click.
Done well or badly: done well, every euro invested brings leads; done badly, the budget drains on unqualified clicks.
Backlinks
What it is: links from other sites pointing to yours.
What it's for: strengthen your site's authority and credibility in Google's eyes.
Done well or badly: done well (quality links), your site gains authority and positions; done badly (dubious bought links), you risk a Google penalty.
Google Search Console
What it is: Google's free tool showing how your site appears in search.
What it's for: track indexing, keywords, errors and performance.
Done well or badly: used well, it guides improvements; ignored, you fly blind.
Brevo
What it is: an email marketing and automation platform.
What it's for: send newsletters, automate follow-ups and nurture prospects.
Done well or badly: done well, your emails land and convert; done badly, they hit spam and tire your contacts.
The future.
Ranking well is no longer enough. You must be quoted.
GEOSEO without GEO is already falling behind.
StrategyA site must speak to machines as much as to humans.
TechniqueTomorrow, being found will mean being quoted by an AI.
FutureI am already building for that web. That is the reason Score GEO exists, and the common thread of every Frenchsquid project.
Common questions.
What is GEO and how is it different from SEO?
SEO improves a site's position in traditional search results, the list of links. GEO (Generative Engine Optimization) optimises a site to be cited inside AI-generated answers from ChatGPT, Perplexity, Google AI Mode, Mistral Le Chat and Bing Copilot. The two are complementary: SEO drives visibility in link lists, GEO drives citation in the generated answer itself, where only a small number of sources are selected and shown before any link is clicked.
Why does an AI citation matter more than a link?
Search engines now place AI-generated answers at the very top of results pages, above traditional links. These answers are read before users scroll to the link list, reducing click-through rates on classic organic results. Being cited in an AI answer means your brand appears in the most visible position on the page. Only a handful of sources are cited per answer, making GEO a high-value differentiator.
What services does Frenchsquid offer?
GEO audits and AI citability optimisation, SEO (technical audit, Schema.org structured data, Core Web Vitals, link building), custom WordPress website design, WooCommerce online stores, WordPress plugin development and custom interactive tools (simulators, quote generators, calculators), Google Ads campaigns (certified in Search and Measurement), and marketing automation (Brevo, email sequences, GDPR-compliant prospecting). Frenchsquid is also a certified France Num activator.
Does Frenchsquid work with international clients?
Yes. Projects have been delivered for clients in France, the United Kingdom, Luxembourg, Portugal and the United States, across sectors including cosmetic surgery, financial consulting, pest control, industrial packaging and tourism. All communication can be conducted in French or English.
Recognised.
Google Ads certified (Search & Measurement) · France Num activator, recognised by the French State. Over 20 WordPress sites managed, clients in five countries.
Insights & articles.
Understand SEO, GEO and AI visibility, without the jargon.
Let's talk.
contact@frenchsquid.frA website, SEO, AI visibility or custom-tool project? Describe it in 2 minutes - out loud if you like - and leave with a brief and a budget estimate. In France and worldwide.